Services
From first audit to live publishing pipeline, every service Riverside Sterling offers is designed to compound on the one before it.
A Riverside Sterling engagement is not a strategy presentation and a wave goodbye. We produce tangible, operational artifacts: a configured editorial calendar template in Notion or Airtable, a documented brief-to-publish workflow mapped to your specific CMS (WordPress, Webflow, HubSpot, or headless), a set of role playbooks covering writer, editor, SEO reviewer, and publisher, and a measurement dashboard in Looker Studio or Google Sheets pulling from Google Search Console and your analytics platform. Typical project duration runs eight to twelve weeks, with structured check-ins at weeks two, four, and eight. Everything is handed over with a 30-day support window.
Each area can be engaged as a standalone module or as part of a full factory build — your choice, your budget.
We review your existing content library, categorise every piece by topic cluster, intent, and funnel stage, and identify the gaps that are costing you organic traffic and pipeline. Deliverable: a prioritised gap matrix and a recommended content roadmap for the next two quarters.
A structured 12-month editorial calendar built around your audience personas, seasonal demand patterns, and SEO opportunity data. Each slot carries a defined content type, target keyword cluster, assigned owner, and publish date — eliminating the weekly scramble of "what do we post next?"
We configure your CMS, connect your project management tool (Asana, Monday, Notion), and automate the review-approval-publish chain using native integrations or no-code connectors. The result is a pipeline where a brief automatically triggers the right tasks for the right people.
Practical, role-specific documents that define quality standards, voice and tone, formatting rules, and step-by-step task checklists for every contributor in your content chain. Writers produce on-brief copy from day one; editors spend less time on structural corrections.
Custom Looker Studio dashboards that surface the metrics that matter — organic sessions, keyword ranking movements, content velocity, time-to-publish, and revenue-attributed traffic. Monthly commentary reports translate the numbers into clear recommendations.
Half-day and full-day workshops run live (in Drogheda or remotely) covering editorial strategy fundamentals, brief writing, SEO hygiene, and the mechanics of your new pipeline. Session recordings and slide decks are included for future new hires.
Riverside Sterling does not enforce a single tool stack — we configure the infrastructure around the tools your team already uses or is best positioned to adopt. We have built production pipelines on WordPress, Webflow, HubSpot CMS, Contentful, and Sanity. For project management we have experience with Notion, Airtable, Asana, Monday.com, and ClickUp. Analytics reporting is handled via Looker Studio, with raw data drawn from Google Analytics 4, Google Search Console, and, where applicable, HubSpot's content analytics module. If you are already mid-migration between platforms, we can bridge across both during the transition period.
“The workflow automation piece was the single highest-value thing we invested in last year. What used to take our editor three hours of chasing approvals now runs automatically. We pushed 40 hours a month back into actual content creation. Riverside Sterling scoped it accurately, delivered on time, and the documentation is genuinely excellent.”
Fionnuala Brady, Content Director, Tara Commerce Group
We offer a free 45-minute scoping call to assess your current content operation and identify the highest-leverage intervention points.